OneVisionRC
Website, Social Media & Brand Content for a Respiratory Therapy Educator
Overview
Background
OneVisionRC teaches respiratory therapy through video, helping colleges nationwide raise NBRC pass rates and improve student retention.
Problem
Their website ran on a generic template that didn't capture the quality of their curriculum and made it harder for colleges to book a demo. They also had no social media presence.
Solution
We built a brand new website, then grew their Instagram, LinkedIn, and TikTok from zero with original photography, educational carousels, and a steady posting schedule.
April 2025 β August 2026
The Results
923,720
total impressions (+1,171%)
11,410
total interactions (+350%)
3,992
total followers (+375%)
241
total posts (+609%)
| Metric | TikTok | Combined Total | ||
|---|---|---|---|---|
| Impressions | 845,440 (+1,367%) | 27,480 (+236%) | 50,800 (+639%) | 923,720 (+1,171%) |
| Interactions | 5,104 (+331%) | 3,638 (+230%) | 2,668 (+985%) | 11,410 (+350%) |
| Followers | 2,282 (+684%) | 549 (+20%) | 1,161 (+1,190%) | 3,992 (+375%) |
| Posts | 76 (+660%) | 93 (+564%) | 72 (+620%) | 241 (+609%) |
Building a Social Presence Together, From the Ground Up
OneVisionRC had a clear mission: bring respiratory therapy education to colleges, programs, and program directors everywhere. They just needed a social media presence to match that mission and help more people find them. So we got to work, building their Instagram, LinkedIn, and TikTok accounts from the very beginning.
Day One
Launch new accounts and introduce OneVisionRC as an education-first brand, with original photos, videos, and carousel posts.
Ongoing Goal
Grow the audience, build brand awareness, and share respiratory therapy education with more people.
Long-Term
Expand into study materials for students, with social media laying the groundwork now by putting their name in front of colleges and program directors.
Our Approach
- Built three new accounts from the ground up across Instagram, LinkedIn, and TikTok
- Used original brand photography to give OneVisionRC a professional, consistent look on every platform
- Created educational carousels that break down complex RT topics in a way students can follow
- Featured co-founders Tonya and Joe in on-camera content, sharing their expertise beyond the classroom
- Kept a steady posting schedule across all three platforms to build trust with a specific, education-focused audience
Founder Bio Toggle
On the About page, we added a simple toggle so visitors can switch between Joe and Tonya's bios without leaving the page or searching for a second one.
Working with Britinee has been a tremendous asset for OneVisionRC. She consistently creates high-quality content that reflects our brand, communicates our message clearly, and keeps our social media presence active and professional. One of the things we appreciate most is that she takes ownership of the process. Rather than requiring constant direction, she brings ideas to the table, stays organized, and reliably delivers content on schedule. Her work has allowed us to maintain a consistent presence across multiple platforms while focusing our attention on serving educators and students. If you're looking for someone who is creative, dependable, responsive, and easy to work with, I highly recommend her.
