New website and automated lead magnet funnel = increased lead quality

Legal Ease Bookkeeping specializes in bookkeeping for law firms, helping attorneys stay IOLTA compliant and audit ready without having to think about their books. The owner and her head bookkeeper had built the original website themselves. It got the business online, but it was not built to convert visitors into booked calls.

The Challenge

Legal Ease Bookkeeping had real credentials behind them, including a Woodard Top 50 CAS Practice ranking, but the website was not doing much to turn that credibility into leads.

• A DIY website that did not clearly communicate who they served or why they were different
• No real way to capture interest from visitors who were not yet ready to book a consultation
• Sales calls were often spent explaining pricing for the first time, which slowed down the path to closing
• The site needed to speak specifically to law firms and trust accounting, not bookkeeping clients in general

What We Built

We rebuilt the entire site from the ground up, and added a lead generation piece that did more than just collect emails. It pre-qualified leads before they ever got on a call.

• A full website rebuild focused entirely on law firms, with messaging built around trust compliance, IOLTA, and protecting the attorney’s license
• Clear service breakdowns for payroll, historical cleanup, QuickBooks Online setup, and training
• Three structured service tiers, Foundation, Growth, and Strategic Partner, so visitors could self-select based on firm size and needs
• A pricing guide built as a downloadable lead magnet, a strategy we recommended specifically because pricing transparency builds trust with law firms evaluating a financial partner
• Email automation triggered the moment someone downloaded the pricing guide, nurturing them automatically without anyone on the team lifting a finger
• Social proof built into the homepage, including the Woodard Top 50 badge and a 5 star rating from existing law firm clients

The Result

The new site did not just look more professional. It changed the kind of lead coming through the door.

Website conversions increased significantly after launch. More importantly, the leads coming in through the pricing guide already knew what Legal Ease Bookkeeping charged before they ever spoke to anyone. That meant consultation calls stopped being pricing conversations and started being closing conversations, since the people booking calls had already decided the pricing worked for them.

What the Owner Says

Brandy Derrick, owner of Legal Ease Bookkeeping, shared this:

“Kevin was fantastic to work with! He built my website quickly and made the whole process easy and stress-free. He really listened to what I wanted and delivered exactly what I needed. I’d absolutely recommend him to anyone looking for a professional, responsive, and efficient web designer.”