About Wright Agency
I’m Kevin Wright. I own and operate Wright Agency out of Fort Worth, Texas. I help roofers build marketing systems that generate their own exclusive leads, without relying on third party lead sellers. The agency is mostly a solo operation with occasional help from my wife, Britinee.
We started with a home service business
Before this, we ran a mobile car detailing business called Nitro for four years. I know what it’s like to constantly hunt for the next job, try to do your own marketing, and still put in a full day of physical labor on top of it. It’s exhausting.
Here’s some photos of my wife and I from that time.
After months of struggling with the website, social media, and Google Ads, things started to click. SEO started working, Google Ads started generating leads, and our social media took off. We got so busy, we started turning work away. The business was doing well, but the physical grind wore us down. We closed Nitro and took everything we learned to help other business owners grow.
Why roofing contractors?
Running a service business taught me how to find the weak spots in a marketing funnel. I started working with a few roofing companies by chance, and learned a lot about the industry fast.
Roofers deal with the same problems I had at Nitro: bad leads, tire kickers, websites that don’t convert, and social media full of boring job site photos that get one like. There are a lot of contractors stuck in that cycle, and that’s exactly what I built this agency to fix.