Reclaiming 50%+ of wasted ad spend for a Fort Worth bike shop

Pedego Bikes Fort Worth sells, rents, and repairs bicycles in Fort Worth, Texas. They were already running Google Ads when they came to us, but something was off. The phone was ringing, but the calls were not turning into customers.

The Challenge

The shop was spending real money every month, but a lot of it was not reaching the right people.

• Phone calls coming in from people asking about things the shop did not even sell
• People showing up at the shop who did not actually need bike rental, sales, or repair services
• No clear sense of where the wasted ad spend was actually going
• A shrinking return on a Google Ads budget that should have been performing much better

What We Built

We started with a full audit of their existing Google Ads account before touching anything. That audit found the core issue almost immediately.

• A complete review of every keyword, ad group, and campaign in the account
• Discovery that the account was running almost entirely on broad match keywords, which was pulling in search terms with little to no connection to bikes, rentals, or repairs
• Confirmation that over 50% of the monthly ad budget was being spent on this irrelevant traffic
• A full keyword cleanup, replacing broad match terms with tightly targeted keywords actually tied to what the shop sells and services
• Restructured campaigns built around the specific products and services Pedego Fort Worth offers, instead of broad, generic bike related terms

The Result

Tightening up the targeting changed the quality of every click coming through the account.

The irrelevant phone calls dropped off. People walking into the shop were now actually looking for the products and services Pedego Fort Worth provides, instead of wandering in confused about what the business even did. With the wasted spend cleaned out of the account, the same budget went much further, and the shop saw a clear increase in ROI on their Google Ads campaigns.

What the Owner Says

[Insert owner testimonial here once you have it from Pedego Bikes Fort Worth]