From zero online presence to thousands of website visitors

JC Pallets Co. has been supplying wooden pallets to businesses across Fort Worth and the DFW Metroplex for over 45 years. For all that time, the company ran entirely on referrals, repeat customers, and a phone number. They never had a website. Not once.

The Challenge

The business itself was never the problem. JC Pallets Co. had the experience, the heat treatment facility, the fleet, and the reputation. What they did not have was any way for new customers to find them online.

• No website meant zero visibility when local businesses searched for pallet suppliers near them
• 45 years of trust and credibility were not being communicated anywhere online
• Competitors with even basic websites were capturing search traffic that should have gone to JC Pallets Co.
• The owner had no system to turn online interest into actual phone calls or quote requests

What We Built

Since this was the company’s first website ever, we had a clean slate to work with. The goal was to take everything that made JC Pallets Co. trustworthy in person and put it directly in front of people searching online.

• A full website built from scratch, designed around how local businesses actually search for pallet suppliers
• Dedicated pages for standard pallets, custom pallets, and pallet recycling — each written to answer the specific questions a buyer would have
• Trust signals built into the homepage: 45+ years of experience, same-day and next-day delivery, and the USDA-certified heat treatment facility
• Local SEO copy targeting Fort Worth and the surrounding DFW Metroplex by name
• A Google Business Profile set up and optimized to show up in local map searches
• Ongoing monthly SEO, including new blog articles and additional service pages added over time to keep expanding what the site ranks for

The Result

The website did not just give JC Pallets Co. an online presence. It gave them a real, repeatable source of new business that simply did not exist before.

The site now routinely brings in around 12 new leads per month, all from organic search and the Google Business Profile we built and maintain for them. Since launch, that has added up to hundreds of leads and hundreds of thousands of dollars in new revenue — all from channels the company had never used in 45 years of operating. The investment in the website and ongoing SEO has paid for itself many times over, and it keeps paying off every single month.