A website that now drives 40% of new customer inquiries

Cuts Lawn Care used to get most of their customers from word of mouth and a Facebook page. That worked for a while. But when a competitor moved into town with a nice website, the owner knew it was time to get one too.

The Challenge

The owner had one main goal. He wanted to look more professional than the competition and make it easy for people to ask for a quote. That sounds simple, but we had to get a few things right.

• Build trust fast, since lawn care means letting someone onto your property
• Make sure the site works great on phones, since most people search for local services on their phone
• Bring in new customers without making the owner deal with anything complicated

What We Built

We built a clean, simple website with one main job: get people to ask for a quote. To help people trust the company fast, we used our Familiar Faces strategy. That means putting real photos of the owner and his team right on the homepage, so visitors can see exactly who they would be working with. Here is what we put in place to make that happen.

• Real photos of the owner and his employees placed front and center on the homepage, so visitors see who they would be inviting onto their property
• A homepage that quickly answers who the company is, what they do, and how to hire them
• Words written to speak right to homeowners in the area and build trust fast
• A quote form that sends every request straight to the owner’s inbox
• An automatic text sent to the customer once their request comes in, so no one feels ignored
• A Google Business Profile set up for the business
• The right words added across the site so it shows up when people search for lawn care nearby

The Result

Within 60 days of launching, Cuts Lawn Care started showing up on the first page of Google for their top local searches. Today, about 40% of all new customer requests come through the website. That is a whole new way customers find them, and it did not exist before.

Over the 5 years this website has been live, it has brought in hundreds of good leads for Cuts Lawn Care. It has also helped the business earn more than $750,000 in new revenue.

What the Owner Says

Blake, the owner of Cuts Lawn Care, shared this:

“HIGHLY RECOMMEND! Wright Agency is insanely good at custom websites! They made for us a Custom Website, Google Business Profile creation, and help with our SEO Optimization! Our small, local lawn and landscaping company in Mansfield worked with Kevin, and we couldn’t be happier! Our goal was to look more professional online and to get more leads, and he got both done for us! If you’re on the hunt for a new website or GMB help, Kevin is your guy. He has great customer service skills and great design work! He was amazing in helping all my ideas come to life. Thank you so much!”